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“Disney Japan has created some of our most successful and popular digital products and Disney Interactive is proud to be working closely with the team to extend their success globally,” said Jimmy Pitaro, president of Disney Interactive, in a news release. launched a collection of 30 different Tsum Tsum plush characters at select Disney Store locations nationwide, online at, in stores at Disney Parks, and at Aulani Resort & Spa in Hawaii. When the free app was released globally last month for iOS and Android devices, The Walt Disney Co. “Disney Tsum Tsum” has been described as a Tetris-style game in which players match and stack the figures.

Tsum Tsum were introduced to consumers by Disney Japan last year as an offshoot to the mobile video game they star in. In addition, the colorful toys have the added functionality of a screen-cleaning material on their stomachs. Creators want consumers to collect and stack the adorable faces.

“Tsum Tsum” means “stack stack” in Japanese, which is the theory behind the shape. Tsum Tsum are collectible, log-shaped plush animals that look like Disney characters and come in three sizes. Is it too soon to think about Christmas shopping? Perhaps not if you want to get in on the Disney Tsum Tsum craze.

Download disney collection rex medium plush